Audi Authenticum

In 2014, Cem Yücetas presented his latest photographic work, which portrays common ideas of social conventions and everyday actions. In these exceptionally elaborate 9 simulations of potential realities, he designs a panopticon of social manners and behaviors that are imaginative and ultimately authentic. He gradually conveys the absurdity of the actions embedded in settings of flawless perfection. In combination with the self-evident nature with which the staged persons appear, it is the familiarity and carelessly suggested charisma of the setting that distracts from the unusual to the disturbing. Completely foreign patterns of action thus initially appear as authentic forms of behavior. At a second glance, the aesthetics of the beautiful presentation convey the protagonists, each trapped in their own reality, acting completely past each other. What still seems unthinkable today could have already established itself as a common fashion trend tomorrow.